As Google’s Search Engine’s algorithm is changing constantly, then how can the SEO strategies be stagnant? That is why AdXpresso has developed a 7 step holistic approach which summarily resolves ongoing issues and prepares for the anticipated ones. And the best thing is we relentlessly tweak and adapt the process in tune with the changing requirements.
- Initial Analysis – This involves site review, competitive analysis and report submission basing on the assessment.
- Keywords Research – We conduct extensive research using varied tools and actual search data to find keywords worth your investment.
- Optimizing Pages – The focus is on content optimization through keyword incorporation, LSI, anchor text and interlinking.
- Code Optimization – Because code is like the ‘life support system’ of the website.
- Manual Search Engine & Directory Submissions – We submit your website to all major search engine and directories.
- Building Link Popularity – The task is to get smart links which promise maximum value in keeping with the changing search engine guidelines.
- Generating Reports & Tracking Rankings – Extensive excel sheets, PDFs, graphs on rankings, ranking trends, traffic flow, click rates, conversions and more.
Initial Analysis -
This phase involves-
- Website Analysis
- Competition Analysis
The goal is to understand your goals and objectives. Our specialists analyze your site, link structure, code, navigation and content of the website. This phase also includes analyzing your top five competitors on the major search engines and drawing a comparative report.
Accordingly, AdXpresso’s SEO professionals create a list of tasks. A detail report will be provided with specific time periods for each tasks involved in the campaign. SEO campaign delivery manager ensures the deliverable meets deadline.
Keywords Research
Our SEO specialists employ Page Traffic’s proprietary tool TrafficKey to identify the most targeted and highly searched keywords and keyphrases for promoting your website on the major search engines. Only those keywords are selected that best suit your business and yield maximum returns. The keyword research report is sent for your review and approval before processing with complete website optimization.
Optimizing Pages
We not only make your site search engine friendly, but also user friendly so that users on your site take the right action which you want. So we optimize most of your pages for selected keywords and keyphrases. We optimize your site by incorporating keyword rich content and carrying content modifications on each page of the site.
Code Optimization
Our SEO specialists analyze the code and rewrite the title tag, description tag, and keyword tag to ensure they are search engine optimized, and search engine friendly. As Google has now included Page Speed as one of the factor in SERP ranking of a website; we will guide you on how to make your Site super fast in coordination with your website development team.
For Dynamic Content Web sites – Brush up, Revive the shine
Almost all search engines are known to reject dynamically generated pages with URL’s that contain a “?”, “%” or other similar characters. Web pages designed in frames or with JavaScript also get in the way of the spiders. Infact, search engine crawlers have problems crawling and indexing dynamic, frame, and JavaScript pages. To overcome these road blockers, we carry out effective code optimization and code clean-up.
Manual Search Engine & Directory Submissions
Our SEO specialists manually submit your website to all major search engines & directories such as Google, MSN, Yahoo!, DMOZ and others using white hat techniques.
For directory submissions we write creative and compelling website descriptions and manually submit keeping in mind the stringent guidelines laid by the web directories. AdXpresso will provide detail submission report for your site.
Building Link Popularity
Link popularity is not only effective for achieving a good PageRank (PR) but also to boost your website’s search engine positioning. A poor link structure can prove to be obstruction for search engine crawlers and the users as well. Our professional link builders scour for quality link partners for your website to assist organic search engine optimization.
Generating Reports & Tracking Rankings on major search engine
From research and development to reporting and analysis, AdXpresso search engine optimization program provides clients with a full range of reports and deliverable. It includes monthly search engine position reports for you to review how your company is ranked on major search engines
Each dedicated SEO project is assigned a SEO Account Manager who possesses an extensive experience and an in-depth understanding of the search engine behavior. The SEO specialist follows the above process to achieve top rankings and long term staying power on the search engines for your website.
